Latham & Watkins Advises Bitly on Acquisition of Egoditor

Bitly continues to be supported by majority investor Spectrum Equity.

December 14, 2021

Latham & Watkins LLP advised the world's leading link management platform Bitly Inc. (Bitly) on its acquisition of Egoditor GmbH (Egoditor), the world's leading QR code platform based in Bielefeld, Germany. Bitly continues to be supported by majority investor Spectrum Equity and is represented by Pete Jensen and Parag Khandelwal, on the Board of Directors.

Latham’s corporate team was co-led by Boston partner Ryan McCarthy and Frankfurt/Munich partner Sebastian Pauls, with Munich associates Hendrik Ley, Chris Freitag, Boston associate Laki Triantafylidis, and Hamburg associate Edward Martin. Advice was also provided on finance matters by Munich partner Thomas Weitkamp, New York counsel Seniz Yakut, New York associate Jacob Sikora, and Frankfurt associate Martina Eisgruber; on tax matters by Munich partner Stefan Süß and associate Philipp Lauer with Los Angeles partner Larry Stein; on employment matters by Munich partner Tobias Leder and associate Christian Strauß; on real estate matters by Frankfurt partner Otto von Gruben; on IP matters by Frankfurt partner Susan Kempe-Müller and associate Pia Sösemann; on regulatory matters by Frankfurt counsel Joachim Grittmann; and on antitrust matters by Frankfurt partner Max Hauser and associate Alisia Haber, with Washington, D.C. counsel Patrick English.

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